Lee Yan Fong Library

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Russell, Lynn.

Guide to presentations / Lynn Russell, Mary Munter. - 4th ed. - Boston : Pearson, c2014. - x, 158 p. : ill. ; 21 cm. - Pearson "guide to" series in business communication . - Pearson "guide to" series in business communication. .

Includes bibliographical references (p. 144-149) and index.

Machine generated contents note: pt. I PRESENTATION STRATEGY -- ch. 1 Analyze the Audience -- Who are they? -- What do they know and expect? -- What do they feel? -- What will persuade them? -- ch. 2 Identify Your Intent -- Consider your general purpose -- Write your presentation objective -- Use your objective to stay focused -- ch. 3 Make the Most of the Message -- Make your message memorable -- Consider the medium -- pt. II PRESENTATION IMPLEMENTATION -- ch. 4 Craft the Content -- Explore possible content -- Decide what to say -- Prepare for Q&A -- ch. 5 Design Your Visuals -- Start with your titles -- Design a basic template -- Think visually as you design -- Edit your efforts -- ch. 6 Refine Your Nonverbal Delivery -- Analyze your nonverbal style -- Practice your delivery.

ISBN: 9780133058369 0133058360

LCCN: 2012037973

Subjects--Topical Terms:
Business presentations.
Business presentations.

LC Class. No.: HF5718.22 / M86 2014

Dewey Class. No.: 658.4/52