Lee Yan Fong Library

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Beckwith, Harry, 1949-

Selling the invisible : a field guide to modern marketing / Harry Beckwith. - 1st trade ed. - New York : Business Plus, 2012, c1997. - xxii, 247 p. ; 19 cm.

ISBN: 9780446672313 0446672319

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HD9980.5 / B425 2012

Dewey Class. No.: 658.8