Lee Yan Fong Library

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Fischhoff, Baruch, 1946-

Risk : a very short introduction / Baruch Fischhoff and John Kadvany. - Oxford ; New York : Oxford University Press, 2011. - xiv, 162 pages : illustrations ; 18 cm. - Very short introductions ; 270 . - Very short introductions ; 270. .

Includes bibliographical references (pages 151-158) and index.

Risk decisions -- Defining risk -- Analysing risk -- Making risk decisions -- Risk perception -- Risk communication -- Risk, culture, and society.

Risk is everywhere - from genetically modified crops, dams, and stem-cell therapy to heartbreak, online predators, inflation, and robbery. This introduction examines what science has learned about how people deal with risks, what we can learn through decision theory, and how we can evaluate risk in our own lives.

ISBN: 9780199576203 (pbk.) 0199576203 (pbk.)

LCCN: 2011288953

Subjects--Topical Terms:
Risk-taking (Psychology)
Risk assessment.
Risk assessment.
Risk-taking (Psychology)

LC Class. No.: HM1101 / F568 2011

Dewey Class. No.: 302.12