Lee Yan Fong Library

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Miles, Jason, 1970-

Instagram power : build your brand and reach more customers with the power of pictures / Jason Miles. - New York : McGraw-Hill Education, [2014] - xx, 232 pages : illustrations ; 23 cm

Includes index.

Introduction -- The mobile migration -- The mobile native -- Get clicking on instagram -- Hashtags : organizing a chaotic world -- Marketing on instagram -- An instagram marketing plan -- The social network hiding inside of instagram -- Catalysts for growth -- A copywriter walks into the app store -- Selling on instagram -- Instant buying decisions on instagram -- Instagram for non-profits and service providers -- Branding on instagram -- Selling on instagram -- Display advertising on instagram -- Using the power of free -- Multi-step campaigns -- Integrating instagram into your online marketing -- Instagram with your website -- Instagram as part of your social strategy -- Local marketing with instagram -- Tools for leveraging your instagram experience -- Complementary apps and websites -- Analyzing your instagram work -- Conclusion -- Charlie chaplin versus john gilbert.

ISBN: 9780071827003 (pbk. : alk. paper) 0071827005 (pbk. : alk. paper)

LCCN: 2013013939

Subjects--Topical Terms:
Internet marketing.
Social media--Marketing.
Branding (Marketing)

LC Class. No.: HF5415.1265 / M53795 2014

Dewey Class. No.: 658.8/72