Lee Yan Fong Library

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Winston, Wayne L.,

Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston. - Indianapolis, IN : John Wiley & Sons, [2014] - xxx, 690 pages : illustrations ; 24 cm

ISBN: 9781118373439 (pbk.) 111837343X (pbk.)

Subjects--Uniform Titles:
Microsoft Excel (Computer file)

LC Class. No.: HF5548.4 M523 / W56 2014

Dewey Class. No.: 658.80072/7