Lee Yan Fong Library

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Blythe, Jim,

Principles & practice of marketing / Principles and practice of marketing Jim Blythe. - 3rd edition. - London ; Thousand Oaks, California : SAGE Publications, 2014. - xxvii, 772 pages ; 27 cm

ISBN: 9781446273999 (hbk.) 1446273997 (hbk.) 9781446274002 (pbk.) 1446274004 (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / B59 2014

Dewey Class. No.: 658.8