Lee Yan Fong Library

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Aronczyk, Melissa.

Branding the nation : the global business of national identity / Melissa Aronczyk. - Oxford ; New York : Oxford University Press, [2013] - xiii, 226 pages : illustrations ; 24 cm

Includes bibliographical references (pages 177-217) and index.

List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.

ISBN: 9780199752164 (hardcover : alk. paper) 0199752168 (hardcover : alk. paper) 9780199752171 (pbk. : alk. paper) 0199752176 (pbk. : alk. paper)

LCCN: 2013004224

Subjects--Topical Terms:
Branding (Marketing)
International relations.
Mass media and international relations.
National characteristics--Political aspects.

LC Class. No.: HF5415.1255 / A76 2013