Lee Yan Fong Library

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Gattiker, Urs E.,

Social media audits : achieving deep impact without sacrificing the bottom line / Urs E. Gattiker. - Kidlington, Oxford : Chandos Publishing, 2014. - xvi, 293 pages ; 24 cm. - Chandos social media series . - Chandos social media series. .

Includes bibliographical references and index.

ISBN: 9781843347453 (paperback) 1843347458 (paperback)

Subjects--Topical Terms:
Internet marketing.
Social media--Marketing.
Social media--Economic aspects.
Social media--Case studies.
Internet--Social aspects.
Social entrepreneurship.

LC Class. No.: HF5415.1265 / G38 2014

Dewey Class. No.: 658.8/72