Osterwalder, Alexander.

獲利世代 : 自己動手, 畫出你的商業模式 / 自己動手, 畫出你的商業模式. 作者: 亞歷山大・奧斯瓦爾德 (Alexander Osterwalder), 伊夫・比紐赫 (Yves Pigneur) ; 譯者: 尤傳莉. - 初版. - 台北市 : 早安財經文化有限公司, 2012. - 278 p. : ill. (some col.) ; 20 cm. - 早安財經講堂 ; 56. . - 早安財經講堂 ; 56. .

Translation of : Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. Hoboken, NJ : Wiley, c2010.

Includes bibliographical references (p. 276)

9789866613531 (pbk.)


Business planning.
New business enterprises.
Strategic planning.

HD30.28 / O8712 2012

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