Translation of : Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. Hoboken, NJ : Wiley, c2010.
Includes bibliographical references (p. 276)
9789866613531 (pbk.)
Business planning. New business enterprises. Strategic planning.