Lee Yan Fong Library

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The marketing/accounting interface / edited by Robin Roslender and Richard M.S. Wilson. - London ; New York : [S.I.] : Routledge ; Westburn publishers Ltd., 2012. - x, 218 p. : ill. ; 26 cm. - Key issues in marketing management .

"This book is a reproduction of the Journal of marketing management, volume 24, issues 7-8."--T.p. verso.

Includes bibliographical references and index.

ISBN: 9780415628860

Subjects--Topical Terms:
Industrial management.
Accounting--Management.
Marketing--Management.

LC Class. No.: HD31 / M315 2012