Lee Yan Fong Library

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Forrest, Edward.

Internet marketing research : resources and techniques / Ed Forrest. - Sydney : McGraw-Hill, c1999. - x, 250 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0074705989 9780074705988

Subjects--Topical Terms:
Marketing research--Methodology.
Internet.
World Wide Web.
Interactive multimedia.

LC Class. No.: HF5415.2 / F58 1999