Lee Yan Fong Library

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Scott, David Meerman.

Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history / David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg]. - Hoboken, NJ : Wiley, c2010. - xxv, 163 p. : ill. ; 19 cm.

Includes bibliographical references (p.159).

"The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--back cover.

ISBN: 9780470900529 0470900520

LCCN: 2011280943

Subjects--Corporate Names:
Grateful Dead (Musical group)

Subjects--Topical Terms:
Marketing.
Social media--Economic aspects.
Success in business.

LC Class. No.: HF5414 / S39 2010

Dewey Class. No.: 658.8/02