Lee Yan Fong Library

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Day, George S.

Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman. - New York : McGraw-Hill, c2010. - iv, 312 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780071742290 (hbk.) 0071742298 (hbk.)

LCCN: 2010484506

Nat. Bib. No.: GBB057568 bnb

Nat. Bib. Agency Control No.: 015544986 Uk

Subjects--Topical Terms:
Marketing--Management.
Customer relations.

LC Class. No.: HF5415.13 / D3694 2010

Dewey Class. No.: 658.802