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Tasner, Michael Scott, 1984-

Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first / Michael Tasner. - 1st ed. - Upper Saddle River, N.J. : FT Press, c2010. - xxvii, 224 p. ; 22 cm.

Includes indexes.

The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing: understanding and capitalizing on the drastic shift taking -- Place -- Mobile marketing: tapping into billions of cell-phone users -- Virtual reality worlds: the hows and whys to this unique marketing universe -- Video marketing: taking video to the next level -- Web applications: how to effectively use apps in your marketing -- Open-source code: how to find and use others?: hard work for maximum impact -- Collaboration: connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan: putting it all together and taking action -- Conclusion: the art of giving back.

ISBN: 9780137081097 (hardback : alk. paper)

LCCN: 2010006095

Subjects--Topical Terms:
Internet marketing.
Web 3.0.

LC Class. No.: HF5415.1265 / T37 2010

Dewey Class. No.: 658.8/72