Lee Yan Fong Library

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Olins, Wally.

Wally Olins : the brand handbook / Brand handbook. Wally Olins. - London : Thames & Hudson, 2008. - 112 p. : ill. (chiefly col.) ; 23 cm.

Includes index.

ISBN: 9780500514085 (hbk.) 0500514089 (hbk.)

Subjects--Topical Terms:
Branding (Marketing)
Brand name products--Management.

LC Class. No.: HF5415.1255 / O45 2008

Dewey Class. No.: 658.827