Lee Yan Fong Library

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Isdell, Edward Neville, 1944-

Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley. - 1st ed. - New York : St. Martin's Press, 2011. - xiv, 254 p., [8] p. of plates : ill. ; 22 cm.

Includes bibliographical references and index.

From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.

A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.

ISBN: 9780312617950 (hardcover : alk. paper) 031261795X (hardcover : alk. paper) 9781250004987 (pbk. : alk. paper) 1250004985 (pbk. : alk. paper)

LCCN: 2011026763

Nat. Bib. Agency Control No.: 015879306 Uk

Subjects--Personal Names:
Isdell, Edward Neville, 1944-

Subjects--Corporate Names:
Coca-Cola Company.

Subjects--Topical Terms:
Chief executive officers--Biography.
Soft drink industry.

LC Class. No.: HD9349 S634 / C645 2011

Dewey Class. No.: 338.7/66362092 B

National Agricultural Library Call No.: HD9349.S634 / C645 2011