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Montes de Oca, Wendy.

Content is ca$h : leveraging great content and the web for increased traffic, sales, leads and buzz / Content is cash. Wendy Montes de Oca. - Indianapolis, Ind. : Que, c2012. - xx, 219 p. : ill. ; 23 cm.

Includes index.

Content rules! -- Online content syndication : what you need to know -- The power of search : understanding search engine optmization for more effective content-based marketing efforts -- What came first? : the guerilla or the web? -- What is content? -- Learning and leveraging the SONAR content distribution model -- SEO for SONAR : how to get found by search engines -- SONAR in action : results and analytics -- Monetize the traffic : blueprint to building a site that leverages SONAR -- Your online marketing mix : dovetailing SONAR with other high-performing internet marketing tactics -- How to write great, free content (that gets read and passed around!) -- The best SONAR platforms : my personal list.

ISBN: 9780789741080 0789741083

LCCN: 2011020685

Subjects--Topical Terms:
Internet marketing.
Marketing--Computer programs.
Strategic planning--Computer programs.

LC Class. No.: HF5415.1265 / M658 2012

Dewey Class. No.: 658.8/72