Lee Yan Fong Library

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Moenaert, Rudy.

Marketing Strategy & Organization : building sustainable business. Marketing strategy and organisation Rudy Moenaert ; Henry Robben ; Peter Gouw. - 4th ed. - Leuven : Lannoo Campus, 2011. - 302 p. : ill. ; 24 cm.

At head of title on cover: Building sustainable business.

Includes bibliographical references and index.

ISBN: 9789020998573 9020998579

Subjects--Topical Terms:
Marketing.
Marketing--Management.
Marketing--Planning.
Strategic planning.

LC Class. No.: HF5415 / M64 2011