Lee Yan Fong Library

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Goldfarb, Martin.

Affinity : beyond branding / Martin Goldfarb & Howard Aster. - Pbk. ed. - Toronto : McArthur & Co., 2011. - 300 p. ; 20 cm.

ISBN: 9781552789872 155278987X

Subjects--Topical Terms:
Branding (Marketing)

LC Class. No.: HF5415.1255 / G65 2011

Dewey Class. No.: 658.8001/9