Lee Yan Fong Library

Normal view MARC view ISBD view

Searls, Doc.

The intention economy : when customers take charge / Doc Searls. - Boston, Mass. : Harvard Business Review Press, c2012. - xiv, 302 p. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781422158524 (alk. paper) 1422158527 (alk. paper)

LCCN: 2011053277

Subjects--Topical Terms:
Customer relations.
Customer services.
Consumers' preferences.
New products.

LC Class. No.: HF5415.5 / S448 2012

Dewey Class. No.: 658.8/342