Lee Yan Fong Library

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Best, Roger J.

Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 6th ed. - Boston : Pearson, c2013. - xxiv, 552 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780130387752 (pbk.) 0130387754 (pbk.)

LCCN: 2011037795

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / B46 2013

Dewey Class. No.: 658.8