Lee Yan Fong Library

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Haydon, John.

Facebook marketing for dummies / by John Haydon, Paul Dunay, and Richard Krueger. - 3rd ed. - Hoboken, N.J. : John Wiley, c2012. - xx, 308 p. : ill. ; 24 cm. - For dummies .

Rev. ed. of: Facebook marketing for dummies / Paul Dunay and Richard Krieger. 2nd ed. c2011. Includes index.

Discusses the strategies, tactics, and techniques needed to use Facebook as an effective marketing tool and explains how to design a Facebook page, host a contest, and create an advertising campaign.

ISBN: 9781118107409 (pbk.) 1118107403 (pbk.)

LCCN: 2011946307

Subjects--Uniform Titles:
Facebook (Electronic resource)

Subjects--Topical Terms:
Internet marketing.
Internet advertising.

LC Class. No.: HF5415 / D86 2012