Lee Yan Fong Library

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Strategic international marketing : an advanced perspective / edited by T.C. Melewar, Suraksha Gupta. - Basingstoke : Palgrave Macmillan, 2012. - xxvii, 303 p. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780230580244 (pbk.) 0230580246 (pbk.)

LCCN: 2011049935

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1416 / S84 2012

Dewey Class. No.: 658.8/4