Lee Yan Fong Library

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Haig, Matt.

Brand success how the world's top 100 brands thrive and survive / [electronic resource] : Matt Haig. - 2nd ed. - London ; Philadelphia : Kogan Page, 2011. - 1 online resource (vii, 296 p.)

Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.

Includes bibliographical references (p. 290-291) and index.

ISBN: 9780749462871 (pbk.) 0749462876 (pbk.) 9780749462888 (ebk.) 0749462884 (ebk.)

Standard No.: 9786613093868

Source: 309386 MIL

Subjects--Topical Terms:
Brand name products--Management.
Branding (Marketing)
Advertising.

LC Class. No.: HD69.B7 / H346 2011eb

Dewey Class. No.: 658.8/27