Lee Yan Fong Library

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文化創意產業、品牌與行銷策略 : 跨國比較與大陸市場發展 = Strategies in branding, marketing & cultural and creative industry : a cross-border comparative study and the development of China's market / 跨國比較與大陸市場發展 Cross-border comparative study and the development of China's market Strategies in branding, marketing & cultural and creative industry : cross-border comparative study and the development of China's market. 徐斯勤, 陳德昇主編. - 台北縣中和市 : INK印刻文學生活雜誌出版有限公司, 2009. - viii, 343 p. : ill. ; 23 cm. - 論壇 ; 06 .

Includes bibliographical references (p. 342-343)

ISBN: 9789866377563 9866377563

Subjects--Topical Terms:
Cultural industries.
Cultural industries--Management.--China
Marketing.

LC Class. No.: HD9999.C9472 / W46 2009