Leading edge marketing research : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince. - Thousand Oaks, Calif. : SAGE Publications, c2012. - xix, 483 p. : ill. ; 23 cm.

Includes bibliographical references and index.

9781412991315 (pbk. : alk. paper) 1412991315 (pbk. : alk. paper)

2011030238


Marketing research.

HF5415.2 / L383 2012

658.8/3
Hong Kong Nang Yan College of Higher Education
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