Lee Yan Fong Library

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Fortenberry, John L.

Nonprofit marketing / John Fortenberry. - Burlington, MA : Jones & Bartlett Learning, c2013. - xxiii, 291 p. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780763782610 (pbk.)

LCCN: 2011037935

Subjects--Topical Terms:
Nonprofit organizations--Marketing.
Marketing.
New products.

LC Class. No.: HF5415 / F5668 2013

Dewey Class. No.: 658.8