Lee Yan Fong Library

Normal view MARC view ISBD view

International marketing research opportunities and challenges in the 21st century / [electronic resource] : guest edited by Alex Rialp and Josep Rialp. - Amsterdam ; Oxford : Elsevier JAI, 2007. - xv, 426 p. : ill. - Advances in international marketing ; v. 17 . - Advances in international marketing ; v. 17. .

Includes bibliographical references.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Nat. Bib. No.: GBA670200 bnb

Subjects--Topical Terms:
Export marketing--Congresses.
Internet marketing--Congresses.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF1416 / .I58 2007

Dewey Class. No.: 658.84