Lee Yan Fong Library

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Ireland, R. Duane.

Understanding business strategy : concepts plus / R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt. - 3E [i.e. 3rd ed.]. - Mason, OH. : South-Western Cengage Learning, c2012. - xvi, 230, [12] p. : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780538476812 0538476818

LCCN: 2011923217

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.
Business planning.
Business planning--Case studies.

LC Class. No.: HD30.28 / I743 2012