Lee Yan Fong Library

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Deckers, Erik.

Branding yourself : how to use social media to invent or reinvent yourself / Erik Deckers, Kyle Lacy. - 2nd ed. - Indianapolis : Que Pub., c2013. - xiii, 381 p. : ill. ; 23 cm.

Includes index.

Welcome to the party -- How do you fit in the mix? -- Blogging : telling your story -- LinkedIn : networking on steroids -- Twitter : sharing in the conversation -- Facebook : developing a community of friends -- Say cheese : sharing photos and videos -- Other social networking tools -- Googling yourself : finding yourself on search engines --Bringing it all together : launching your brand -- Measuring success: you like me, you really like me! -- How to network : hello, my name is ... -- Public speaking : we promise you won't die -- Getting published : I'm an author -- Personal branding : using what you've learned to land your dream job.

ISBN: 9780789749727 (pbk.)

Subjects--Topical Terms:
Business networks.
Branding (Marketing)
Career development.
Social media.

LC Class. No.: HD69 S8 / D43 2013