Franchising & licensing two powerful ways to grow your business in any economy / [electronic resource] :
Franchising and licensing
Andrew J. Sherman.
- 4th ed.
- New York : American Management Association, c2011.
- xi, 451 p.
Includes bibliographical references and index.
pt. 1. The foundation for franchising -- pt. 2. Building a franchising program -- pt. 3. Financial strategies.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Franchises (Retail trade)--United States. License agreements--United States.