Sherman, Andrew J.

Franchising & licensing two powerful ways to grow your business in any economy / [electronic resource] : Franchising and licensing Andrew J. Sherman. - 4th ed. - New York : American Management Association, c2011. - xi, 451 p.

Includes bibliographical references and index.

pt. 1. The foundation for franchising -- pt. 2. Building a franchising program -- pt. 3. Financial strategies.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Franchises (Retail trade)--United States.
License agreements--United States.


Electronic books.

HF5429.235.U5 / S54 2011

658.8/708

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