Noel, Hayden.
Consumer behaviour [electronic resource] /
Consumer behavior
Hayden Noel.
- Lausanne, Switzerland : La Vergne, TN : AVA Academia ; Distributed in the USA by Ingram Publisher Services, c2009.
- 175 p. : col. ill.
- Basics marketing ; 01 .
- Basics marketing ; 01. .
Includes bibliographical references (p. 175).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior.
Marketing.
Electronic books.
HF5415.32 / .N64 2009