Lee Yan Fong Library

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Bowdery, Rob.

Copywriting [electronic resource] / Rob Bowdery. - Lausanne ; Worthing : AVA Academia, c2008. - 175 p. : ill. - Basics advertising ; 01 . - Basics advertising ; 01. .


Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Subjects--Topical Terms:
Advertising copy.
Authorship.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5825 / .B69 2008