Lee Yan Fong Library

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Brassington, Frances,

Essentials of marketing / Frances Brassington and Stephen Pettitt. - Second edition. - 1 online resource (xiv, 545 pages) : illustrations

Includes bibliographical references and indexes.

ISBN: 9781281552518 (e-book)

Subjects--Topical Terms:
Marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415 / .B6336 2007

Dewey Class. No.: 658.8