Ivanovic, A.
Dictionary of Marketing. - 3rd ed. - 1 online resource (304 pages)
Marketing speak' can baffle even the most experienced insiders. This dictionary provides a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar, and an encyclopedic commentary. This is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business. Supplements provide a SWOT analysis, sample rate card and print-specification form, while quotations from magazines and newspapers give real-world examples of terms used in context.
9781408102138
Electronic books.
HF5410
658.8003
Dictionary of Marketing. - 3rd ed. - 1 online resource (304 pages)
Marketing speak' can baffle even the most experienced insiders. This dictionary provides a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar, and an encyclopedic commentary. This is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business. Supplements provide a SWOT analysis, sample rate card and print-specification form, while quotations from magazines and newspapers give real-world examples of terms used in context.
9781408102138
Electronic books.
HF5410
658.8003
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG