Acharya, Prof. Dr. W.K.
Fundamentals Of Marketing & Finance. - 1 online resource (327 pages)
Cover -- Contents -- Introduction To Marketing -- Organisation Of Marketing Divisions -- Marketing Mix -- Market Segmentation -- Product Management -- Price Management -- Distribution Management -- Promotion Management -- Mr & Mis -- Marketing Strategy -- Recent Trends In Marketing -- Social Applications Of Marketing -- Introduction To Financial Management -- Financial Statements Analysis & Interpretation -- Financial Soundness Of Corporations -- Corporate Governance -- Business Ethics & Social Responsibilities -- Capital Markets - I -- Capital Markets - Ii -- Capital Structure & Capitalisation -- Fixed & Working Capital Management.
1. Introduction to Marketing2. Organization of Marketing Divisions3. Marketing Mix 4. Marketing Segmentation 5. Product Management6. Price Management 7. Distribution Management8. Promotion Management 9. MR&MIS 10. Marketing Strategy11. Recent Trends in Marketing 12. Social Applications of Marketing 13. Introduction to Financial Management 14. Financial Statements Analysis & Interpretation 15. Financial Soundness of Corporation 16. Corporate Governance 17. Business Ethics & Social Responsibilities 18. Capital Markets - I 19. Capital Markets - II20. Capital Structure & Capitalisation 21. Fixed & Working Capital Management.
9781282812109
Electronic books.
658.8
Fundamentals Of Marketing & Finance. - 1 online resource (327 pages)
Cover -- Contents -- Introduction To Marketing -- Organisation Of Marketing Divisions -- Marketing Mix -- Market Segmentation -- Product Management -- Price Management -- Distribution Management -- Promotion Management -- Mr & Mis -- Marketing Strategy -- Recent Trends In Marketing -- Social Applications Of Marketing -- Introduction To Financial Management -- Financial Statements Analysis & Interpretation -- Financial Soundness Of Corporations -- Corporate Governance -- Business Ethics & Social Responsibilities -- Capital Markets - I -- Capital Markets - Ii -- Capital Structure & Capitalisation -- Fixed & Working Capital Management.
1. Introduction to Marketing2. Organization of Marketing Divisions3. Marketing Mix 4. Marketing Segmentation 5. Product Management6. Price Management 7. Distribution Management8. Promotion Management 9. MR&MIS 10. Marketing Strategy11. Recent Trends in Marketing 12. Social Applications of Marketing 13. Introduction to Financial Management 14. Financial Statements Analysis & Interpretation 15. Financial Soundness of Corporation 16. Corporate Governance 17. Business Ethics & Social Responsibilities 18. Capital Markets - I 19. Capital Markets - II20. Capital Structure & Capitalisation 21. Fixed & Working Capital Management.
9781282812109
Electronic books.
658.8
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG