Lee Yan Fong Library

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Cherunilam, Francis.

International Trade and Export Management. - 1 online resource (535 pages)

Cover -- Contents -- Part I : International Trade :Theories, Concepts, Trends and Organisations -- An Overview Of Internationaltrade -- Theories Of International Trade -- Gains From Trade And Terms Of Trade -- Trade Policy(Free Trade Versus Protection) -- Regional Economic Integration(Trade Blocs) And Cooperation -- International Commodity Agreements, Cartels And State Trading -- Balance Of Payments -- International Monetary System -- Foreign Exchange Market -- Eurocurrency Market -- International Financial And Development Institutions -- World Trade Organization (Wto) -- International Investments -- Multinational Corporations (Mncs) -- Globalisation -- Part II :International Marketing Management -- International Marketing - An Introduction -- International Marketing Environment And Marketing Strategy -- International Marketing Intelligence -- Market Selection And Profiling -- Foreign Market Entry Strategies -- International Marketing Channels -- Product Strategies -- Promotion Strategy -- Pricing Strategy -- Organisation For Export Marketing -- Business From World Bank Aided Projects -- Part Iii :Foreign Trade Of India Policy, Regulation and Promotion -- Foreign Trade Policy And Regulation -- Trade And Bop Of India -- Export Procedures And Documents -- Part Iv :Cases -- Appendix.

ISBN: 9781282803886

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 382