Lee Yan Fong Library

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Hundekar, Dr. S.G.

Principles Of Marketing. - 1 online resource (214 pages)

Cover -- Contents -- Unit - 1 :Marketing And Core Concepts -- Unit - 2 :Marketing Environment (Micro And Macro) -- Unit - 3 :Developing The Marketing Mix - I(Indirect & Price) -- Unit - 4 :Developing The Marketing Mix - Ii(Promotion & Disitribution) -- Unit - 5 :Marketing In The Digital Age.

Unit -IMARKETING AND CORE CONCEPTSUnit - IIMARKETING ENVIRONMENT (MICRO & MACRO)Unit - IIIDEVELOPING THE MARKETING Mix-I (INDIRECT & PRICE)Unit -IVDEVELOPING THE MARKETING Mix-II(PROMOTION & DISTRIBUTION) Unit -VMARKETING IN THE DIGITAL AGE.

ISBN: 9781282812154

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 658