Jeyarathmm, Dr. M.

Strategic Management. - 1 online resource (352 pages)

Cover -- Contents -- The Strategic Management Process -- Mission and Goals -- Corporate Governance and Social Responsibility -- External Environment -- Porter's Five Forces Model and Strategic Group -- Competitive Advantage : Resource- Capabilities and Core Competence -- Internal Scanning: Organizational Analysis -- Strategy Formulation: Situation Analysis -- Strategy Formulation: Corporate Strategy -- Strategy Formulation: At the Business Level -- Strategy Formulation: Functional Strategy -- Strategy in Global Environment -- Building and Restructuring the Corporation -- Strategic Choice and Balanced Score Card -- Implemention of Strategy: Designing Organisational Structure -- Designing Strategic Control Systems: Matching Control and Structure to Strategy -- Matching Structure and Control to Strategy -- Implementaion of Strategic Change: Politics, Power and Change -- Techniques of Strategic Evaluation and Control -- Strategic Issues in Managing Technology and Innovation -- Strategic Issues in Entrepreneurial Ventures and Small Businesses -- Strategic Issues in Not- For- Profit Organization -- Role of Technology and Knowledge Management -- Illustrative Case - Robinhood -- Cases.

9781282803664


Electronic books.

658

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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