Rajput, Dr. Namita.
Advertising and Personal Selling. - 1 online resource (309 pages)
Cover -- Contents -- 1. Nature and Importance of Advertising -- 2. Advertising Budget -- 3. Media Decisions -- 4. Advertising Copy and Elements -- 5. Advertising Appeals -- 6. Measuring Advertising Effectiveness -- 7. Advertising Agency -- 8. Ethical and Legal Aspects of Advertising -- 9. Nature and Importance of Personal Selling -- 10. Customer Knowledge and Buying Motives -- 11. Knowledge of Products and Markets -- 12. Process of Effective Personal Selling -- 13. Handling Objections -- 14. Closing the Sale -- 15. Customer Follow-up -- 16. Sales Planning and Control - An Overview -- 17. Sales Force Management : Recruitment and Selection -- 18. Training and Development -- 19. Direction and Supervision -- 20. Motivation and Compensation -- 21. Performance Appraisal.
9781282802063
Electronic books.
659.1
Advertising and Personal Selling. - 1 online resource (309 pages)
Cover -- Contents -- 1. Nature and Importance of Advertising -- 2. Advertising Budget -- 3. Media Decisions -- 4. Advertising Copy and Elements -- 5. Advertising Appeals -- 6. Measuring Advertising Effectiveness -- 7. Advertising Agency -- 8. Ethical and Legal Aspects of Advertising -- 9. Nature and Importance of Personal Selling -- 10. Customer Knowledge and Buying Motives -- 11. Knowledge of Products and Markets -- 12. Process of Effective Personal Selling -- 13. Handling Objections -- 14. Closing the Sale -- 15. Customer Follow-up -- 16. Sales Planning and Control - An Overview -- 17. Sales Force Management : Recruitment and Selection -- 18. Training and Development -- 19. Direction and Supervision -- 20. Motivation and Compensation -- 21. Performance Appraisal.
9781282802063
Electronic books.
659.1
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG