Lee Yan Fong Library

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Reddy, Dr. P.N.

Business Management - II (Marketing and Finance). - 1 online resource (558 pages)

Cover -- Contents -- Part-A : Marketing -- Marketing Concepts -- Marketing Functions -- Marketing Environment -- Product Planning -- Price Strategies -- Promotion -- Advertising -- Salesmanship -- Distribution -- Part-B : Finance -- Financial Management -- Financial Plan -- Financing Decision -- Investment Decision -- Dividend Decision -- Working Capital Management -- Ratio Analysis.

PART-A, MARKETING 1. Marketing Concepts 2. Marketing Functions3. Marketing Environment 4. Product Planning 5. Price Strategies 6. Promotion 7. Advertising 8. Salesmanship 9. Distribution PART-B: FINANCE1. Financial Management 2. Financial Plan 3. Financing Decision 4. Investment Decision 5. Dividend Decision 6. Working Capital Management 7. Ratio Analysis.

ISBN: 9781282812741

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 381