Sherlekar, Prof. S.A.
Global Marketing Management. - 1 online resource (589 pages)
Cover -- Contents -- Overview Of Marketing -- Marketing Management -- Indian Wisdom For Marketing Management -- Globalisation/New People Management -- Customer-Focused Management/Price Strategy - Strategic 'P' Of Marketing -- India The Best Emerging Market In The World -- Marketing Environment -- Customer Demand And Market Segmentation -- Buyer Behaviour -- Demand/Sales Forecasting -- Marketing Information/Research -- Marketing Research Process -- Marketing Planning/Strategy -- Social/Ecological Aspects Of Marketing -- Consumerism/Consumer Protection/Business Response -- Product Plan(Cornerstone Of Marketing) -- Product Related Strategies -- Price (Unique Element Of Marketing Mix) -- Promotion (Lnformative/Persuasive Communication -- Personal Selling (In A Customer-Focused Market) -- Sales Management (Dynamic Power Of Marketer -- Advertising (Value-Based Mass Communication) -- Distribution Strategies (Part - I) -- Distribution Strategies (Part-Ii) -- Physical Distribution (The Other Half Formarketing) -- Global Marketing(Part -I) -- Global Marketing(Part - Ii) -- Export Management -- The Business Market -- Marketing Of Services -- Bibliography -- Index.
1. OVERVIEW OF MARKETING2. MARKETING MANAGEMENT3. INDIAN WISDOM FOR MARKETING MANAGEMENT 4. GLOBALISATION/NEW PEOPLE MANAGEMENT5. CUSTOMER-FOCUSED MANAGEMENT/PRICESTRATEGY - STRATEGIC 'P' OF MARKETING6. INDIA THE BEST EMERGING MARKET IN THE WORLD7. MARKETING ENVIRONMENT8. CUSTOMER DEMAND AND MARKET SEGMENTATION9. BUYER BEHAVIOUR10. DEMAND/SALES FORECASTING11. MARKETING INFORMATION/RESEARCH12. MARKETING RESEARCH PROCESS13. MARKETING PLANNING/STRATEGY14. SOCIALIECOLOGICAL ASPECTS OF MARKETING15. CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE16. PRODUCT PLAN (CORNERSTONE OF MARKETING) 17. PRODUCTRELATED STRATEGIES18. PRICE (UNIQUE ELEMENT OF MARKETING MIX)19. PROMOTION(lNFORMATIVE/PERSUASIVE COMMUNICATION)20. PERSONAL SELLING(IN A CUSTOMER-FOCUSED MARKET)21. SALES MANAGEMENT(DYNAMIC POWER OF MARKETER)22. ADVERTISING(VALUE-BASED MASS COMMUNICATION)23. DISTRIBUTION STRATEGIES (PART - I)24. DISTRIBUTION STRATEGIES (PART - II)25. PHYSICAL DISTRIBUTION (THE OTHER HALF FORMARKETING) 26. GLOBAL MARKETING (PART - I)27. GLOBAL MARKETING (PART - II)28. EXPORT MANAGEMENT29. THE BUSINESS MARKET30. MARKETING OF SERVICESBIBLIOGRAPHYINDEX.
9781282812413
Electronic books.
658.8
Global Marketing Management. - 1 online resource (589 pages)
Cover -- Contents -- Overview Of Marketing -- Marketing Management -- Indian Wisdom For Marketing Management -- Globalisation/New People Management -- Customer-Focused Management/Price Strategy - Strategic 'P' Of Marketing -- India The Best Emerging Market In The World -- Marketing Environment -- Customer Demand And Market Segmentation -- Buyer Behaviour -- Demand/Sales Forecasting -- Marketing Information/Research -- Marketing Research Process -- Marketing Planning/Strategy -- Social/Ecological Aspects Of Marketing -- Consumerism/Consumer Protection/Business Response -- Product Plan(Cornerstone Of Marketing) -- Product Related Strategies -- Price (Unique Element Of Marketing Mix) -- Promotion (Lnformative/Persuasive Communication -- Personal Selling (In A Customer-Focused Market) -- Sales Management (Dynamic Power Of Marketer -- Advertising (Value-Based Mass Communication) -- Distribution Strategies (Part - I) -- Distribution Strategies (Part-Ii) -- Physical Distribution (The Other Half Formarketing) -- Global Marketing(Part -I) -- Global Marketing(Part - Ii) -- Export Management -- The Business Market -- Marketing Of Services -- Bibliography -- Index.
1. OVERVIEW OF MARKETING2. MARKETING MANAGEMENT3. INDIAN WISDOM FOR MARKETING MANAGEMENT 4. GLOBALISATION/NEW PEOPLE MANAGEMENT5. CUSTOMER-FOCUSED MANAGEMENT/PRICESTRATEGY - STRATEGIC 'P' OF MARKETING6. INDIA THE BEST EMERGING MARKET IN THE WORLD7. MARKETING ENVIRONMENT8. CUSTOMER DEMAND AND MARKET SEGMENTATION9. BUYER BEHAVIOUR10. DEMAND/SALES FORECASTING11. MARKETING INFORMATION/RESEARCH12. MARKETING RESEARCH PROCESS13. MARKETING PLANNING/STRATEGY14. SOCIALIECOLOGICAL ASPECTS OF MARKETING15. CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE16. PRODUCT PLAN (CORNERSTONE OF MARKETING) 17. PRODUCTRELATED STRATEGIES18. PRICE (UNIQUE ELEMENT OF MARKETING MIX)19. PROMOTION(lNFORMATIVE/PERSUASIVE COMMUNICATION)20. PERSONAL SELLING(IN A CUSTOMER-FOCUSED MARKET)21. SALES MANAGEMENT(DYNAMIC POWER OF MARKETER)22. ADVERTISING(VALUE-BASED MASS COMMUNICATION)23. DISTRIBUTION STRATEGIES (PART - I)24. DISTRIBUTION STRATEGIES (PART - II)25. PHYSICAL DISTRIBUTION (THE OTHER HALF FORMARKETING) 26. GLOBAL MARKETING (PART - I)27. GLOBAL MARKETING (PART - II)28. EXPORT MANAGEMENT29. THE BUSINESS MARKET30. MARKETING OF SERVICESBIBLIOGRAPHYINDEX.
9781282812413
Electronic books.
658.8
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG