Sherlekar, S.A.
Marketing Management. - 1 online resource (230 pages)
Cover -- Contents -- Overview Of Marketing -- Buyer/Consumer Behaviour -- Market Segmentation -- Product Plan -- Pricing -- Managing Distribution Channels (Part-I) -- Managing Distribution Channels (Part-II) -- Advertising -- Sales Promotion.
1. OVERVIEW OF MARKETING 2. BUYER/CONSUMER BEHAVIOUR 3. MARKET SEGMENTATION4. PRODUCT PLAN 5. PRICING 6. MANAGING DISTRIBUTION CHANNELS (PART-I) 7. MANAGING DISTRIBUTION CHANNELS (PART-II)8. ADVERTISING 9. SALES PROMOTION.
9781282812369
Electronic books.
Marketing Management. - 1 online resource (230 pages)
Cover -- Contents -- Overview Of Marketing -- Buyer/Consumer Behaviour -- Market Segmentation -- Product Plan -- Pricing -- Managing Distribution Channels (Part-I) -- Managing Distribution Channels (Part-II) -- Advertising -- Sales Promotion.
1. OVERVIEW OF MARKETING 2. BUYER/CONSUMER BEHAVIOUR 3. MARKET SEGMENTATION4. PRODUCT PLAN 5. PRICING 6. MANAGING DISTRIBUTION CHANNELS (PART-I) 7. MANAGING DISTRIBUTION CHANNELS (PART-II)8. ADVERTISING 9. SALES PROMOTION.
9781282812369
Electronic books.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG