Storer, Heather L.

#Mapping a movement social media, feminist hashtags, and movement building in the digital age / [electronic resource] : Heather L. Storer &Maria Rodriguez. - pp. 160-176.

Online feminist-based hashtag(#) campaigns, such as #WhyIStayed and #MaybeHeDoesntHitYou, have coalesced into the current #MeToo movement: a global movement to end gender-based violence, on and offline. This study examines issue framing domains within the #WhyIStayed campaign, illustrating how social media campaigns serve as a central component in social movement building. Results indicate #WhyIStayed participants contested dominant representations of intimate partner abuse (IPA) in multiple ways, including demonstrating the ubiquity of IPV and challenging victim-blaming. We argue these subversive acts lay the foundation for the contemporary #MeToo movement. Implications for social work and digital social movement scholarship will be discussed.


Mode of access: Internet.

Feminist hashtags, social media, digital organizing, qualitative analysis, collective action frames, gender-based violence

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