Arizmendi, Lydia Gonzalez.

Neighborhood and Community Organizing in Colonias A Case Study in the Development and Use of Promotoras / [electronic resource] : Lydia Gonzalez Arizmendi JD, MSW &Larry Ortiz PhD, MSW. - pp. 23-35.

Promotores are leaders in traditional Mexican communities whose role in agrarian life dates back to the land reform movement following the revolution. Recently, there have been efforts at developing these roles in the colonias in the United States' southwest as a means of providing health education and civic information in these hard-to-reach communities. This paper discusses an example of how community organizers incorporated the promotora concept among a group of women to bring about social and political change in their colonia.


Mode of access: Internet.

Community organization, Mexican Americans, colonias, promotores, indigenous leadership, social change

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG