Corvo, Kenneth.
Icons of Conformity The Marketing of Social Work Education / [electronic resource] : Kenneth Corvo PhD,Patrick Selmi PhD &Sarah M. Montemaro MSW, CSW. - pp. 85-99.
This exploratory study examines how graduate schools of social work market social work generally and macro social work specifically. Recruitment materials from 48 graduate schools of social work were examined for photo imagery and curricula descriptions. Authors conclude that graduate social work program marketing materials emphasize a one-dimensional image of social work as a profession defined by therapeutic activities. Implications for social work education are delineated along with a set of potential questions for future research.
Mode of access: Internet.
Macrosocial work education, marketing, race and gender, clinical practice, career interests
Icons of Conformity The Marketing of Social Work Education / [electronic resource] : Kenneth Corvo PhD,Patrick Selmi PhD &Sarah M. Montemaro MSW, CSW. - pp. 85-99.
This exploratory study examines how graduate schools of social work market social work generally and macro social work specifically. Recruitment materials from 48 graduate schools of social work were examined for photo imagery and curricula descriptions. Authors conclude that graduate social work program marketing materials emphasize a one-dimensional image of social work as a profession defined by therapeutic activities. Implications for social work education are delineated along with a set of potential questions for future research.
Mode of access: Internet.
Macrosocial work education, marketing, race and gender, clinical practice, career interests
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG