Fischer, Robert L.

Getting the Word Out Evaluating the Effectiveness of a Pregnancy Prevention Campaign for Pre-Teens / [electronic resource] : Robert L. Fischer PhD. - pp. 1-22.

This report assesses the available evidence on a community-wide pregnancy prevention campaign for pre-teens. In January 1997 a five-year media and educational campaign to combat pregnancy among pre-teens was launched in metropolitan Atlanta, combining an educational campaign in the media market with the distribution of educational materials in public school systems and youth-serving community organizations in two urban counties. The nonexperimental evaluation of the campaign draws on feedback from multiple perspectives-teachers who requested the campaign materials, the general population of adults and parents, and youth in the metro area. In addition, preliminary data on birth rates are presented.


Mode of access: Internet.

Evaluation, pregnancy prevention, media campaign

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG