Menon, Goutham M.
The 79-Cent Campaign The Use of On-Line Mailing Lists for Electronic Advocacy / [electronic resource] : Goutham M. Menon PhD. - pp.73-81.
On-line groups have carved a niche of much importance in today's “cyber-society.” This case study exemplifies how one online group went beyond its primary function of being a discussion group, to be a more productive, empowering tool for electronic advocacy. By orchestrating an effective campaign to bring to the forefront issues affecting the lives of those living with severe mental illnesses, the work of this group can be seen as an example in the effective use of the Internet for advocacy and empowerment.
Mode of access: Internet.
Electronic advocacy, on-line mailing lists, discussion groups, Internet
The 79-Cent Campaign The Use of On-Line Mailing Lists for Electronic Advocacy / [electronic resource] : Goutham M. Menon PhD. - pp.73-81.
On-line groups have carved a niche of much importance in today's “cyber-society.” This case study exemplifies how one online group went beyond its primary function of being a discussion group, to be a more productive, empowering tool for electronic advocacy. By orchestrating an effective campaign to bring to the forefront issues affecting the lives of those living with severe mental illnesses, the work of this group can be seen as an example in the effective use of the Internet for advocacy and empowerment.
Mode of access: Internet.
Electronic advocacy, on-line mailing lists, discussion groups, Internet
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG