Drucker, Johanna, 1952-

Graphic design history : a critical guide / Johanna Drucker, Emily McVarish. - 2nd ed. - Boston : Pearson, c2013. - xxix, 386 p. : ill. (some col.), maps (some col.) ; 28 cm.

Includes bibliographical references and index.

From prehistory to early writing -- Classical literacy -- Medieval letterforms and book formats -- Renaissance design : standardization and modularization in print -- Modern typography and the creation of the public sphere -- The graphic effects of industrial production -- Mass mediation -- Formations of the modern movement -- Innovation and persuasion -- The culture of consumption -- Public interest campaigns and information design -- Corporate identities and international style -- Pop and protest -- Postmodernism in design -- Digital design -- Graphic design and globalization.

9780205219469 (pbk. : alk. paper) 0205219462 (pbk. : alk. paper)

2011037952


Graphic arts--History.
Art and society--History.

NC998 / D78 2013

741.609

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