Lee Yan Fong Library

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Schultz, Howard.

Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon. - New York, NY : Rodale : Distributed to the Trade by Macmillan, c2011. - xv, 350 p. : ill. ; 23 cm.

Pt. 1. A beverage of truth -- A love Story -- Surfacing -- Nothing is confidential -- Magic -- Loyalty -- Believe. Pt. 2. A reservoir of trust -- A new way to see -- Playing to win -- Elevating the core -- Get in the mud -- A reason to exist -- Benevolence -- Beyond the status quo -- Bold moves. Pt. 3. Whirlwind -- A lethal combination -- Reverence -- No silver bullets -- I know this to be true. Pt. 4. Truth in crisis -- A galvanizing moment -- Nimble -- Plan b -- Stay the course. Pt. 5. Innovate -- Conviction -- Connecting Dots -- Balance -- Conscience -- Winning -- Ni hao.

In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.

ISBN: 9781605292885 (hardcover) 1605292885 (hardcover) 9781609611651 (hardcover) 1609611659 (hardcover)

LCCN: 2011003239

Subjects--Personal Names:
Schultz, Howard.

Subjects--Corporate Names:
Starbucks Coffee Company.

Subjects--Topical Terms:
Coffee industry--United States.
Coffee--Marketing.--United States
Organizational change--United States.
Leadership--United States.

LC Class. No.: HD9199 U54 / S737 2011

Dewey Class. No.: 647.95/73